Here are all the resources mentioned in the post.
You don't necessarily need to use everything exactly as-is. They're the same resources I use as a starting point in my own process.
Business
- What does your business do?
- Who is your ideal customer?
- What problem do you solve for them?
- Why do customers choose you instead of other options?
Website
- What is the main goal of the website?
- What action do you want visitors to take?
- How are people going to find the website? Google Maps, SEO, ads, social media, referrals, etc.
Customer Journey
- How do people currently find you, become customers, and work with you?
- Is there anything in this process that could be simplified through the website?
Existing Assets
- What do you already have? Logo, photos, testimonials, case studies, videos, brand guidelines, etc.
- Are there any websites or designs you like? What do you like about them?
- Anything else we should know about the business or website?
Attach your completed Business & Website Assessment and use:
I'll provide you with a completed Business & Website Assessment.
Act as a professional website strategist and create a website strategy and structure based on the business's goals, audience, offer, customer journey, and traffic sources.
For each section, provide:
Content: What should be communicated in this section.
Purpose: Why this section exists and what it should accomplish.
Only include sections that have a clear purpose. Do not use a generic website structure.
At the end, briefly summarize: [what you want summarized, e.g. the main strategy and the key decisions behind it]
Use this format:
Content...
Purpose...
Content...
Purpose...
General Information
- Business name
- Domain
- Contact information
- Calendar / booking link
- Social profiles
- Other important links
Hero
- How would you explain what you do, who it's for, and the main result?
- What are the main problems your customers have?
- What results do you help them achieve?
Who This Is For
- Who is your ideal customer?
- Who benefits most from your offer?
- Who is not a good fit?
Problem
- What problems and frustrations do they have?
- What happens if they don't solve them?
Solution
- What exactly do you offer?
- How does it solve their problem?
- What does the customer receive?
- What makes your approach different?
How It Works
- Step 1
- Step 2
- Step 3
Results / Deliverables / Pricing
- What does the customer receive?
- What outcomes can they expect?
- Price
- Important pricing details
Testimonials
- Person / company
- Testimonial
FAQs
- Common questions or objections
- Answers
Qualification / Contact Form
- What do you need to know before someone books or contacts you?
Design Direction
- Brand assets
- Colors
- Fonts
- Websites/designs you like
- What you like about them
- Anything you don't want
Additional Notes
- Anything else that should be communicated
Also upload any relevant logos, images, PDFs, testimonials, case studies, etc.
Character
Who is the customer and what do they want?
Problem
What external, internal, and philosophical problems are they dealing with?
Guide
How does the business show empathy and demonstrate competence?
Plan
What simple steps does the customer need to take?
Call to Action
What is the clear next step?
Success
What does life/business look like after solving the problem?
Failure
What happens if the problem remains unresolved?
One-Liner
Problem → Solution → Result
The main idea: the customer is the hero, and the business is the guide.
Attach: